Hudson Place Residences sells 61.5% of units on launch weekend at average price of S$2,458 psf

[SINGAPORE] Homebuyers snapped up 61.5 per cent, or 201 of 327 new units, at one-north project Hudson Place Residences over its launch weekend, at an average selling price of S$2,458 per square foot (psf).

The strongest take-up rates were recorded by its three-bedroom deluxe units, all 14 of which are off the market, and its 1,152 square feet (sq ft) four-bedroom premium units, of which more than 88 per cent was sold, said the developers on Sunday (May 17).

One of five penthouse units offered was also sold.

The consortium added that a large proportion of buyers – some 99 per cent of whom are Singaporeans and permanent residents – purchased a unit for own-stay.

Notable demand was recorded from the western corridor and established towns such as Thomson, Punggol and Sengkang, noted the statement.

The development – by Qingjian Realty, Forsea Holdings, CYZ Land and Jianan Capital – features two 15-storey and 23-storey residential towers.

They comprise two-bedroom units, sized from 646 sq ft; three-bedroom layouts from 893 sq ft; four-bedders from 1,152 sq ft; and five single-floor-plate penthouses.

Forsea director Wang Xin said that Media Circle is maturing into a more complete neighbourhood.

Qingjian Realty’s managing director Du Dexiang added: “The weekend’s response reflects a new and growing pool of buyers who recognise the potential of this emerging precinct and the unique proposition of a home here.”

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Hudson Place Residences is expected to achieve vacant possession by the third quarter of 2029.

Second Media Circle residential project

The 99-year leasehold residential development is the developers’ second project in the precinct following Bloomsbury Residences, which launched in April 2025 and is now 88 per cent sold.

PropNex chief executive Kelvin Fong noted that Hudson Place Residences’ launch performance surpassed that of the neighbouring Bloomsbury Residences, which achieved a take-up rate of about 25 per cent at its earlier launch.

Citing the developers’ “sensitive and well-calibrated pricing strategy” for the project’s healthy take-up, Fong said: “Many units fall within the pricing sweet spot of below S$2.5 million, which remains digestible for a broad pool of owner-occupiers and HDB upgraders.”

Backed by the relatively low land acquisition cost for the site, the project’s pricing is particularly compelling when compared with other recently launched suburban or Outside Central Region projects, added the chief executive. He cited the Pinery Residences and Vela Bay, developments that breached the S$2,500 psf threshold.

Hudson Place Residences presents an attractive entry opportunity into the Rest of Central Region market, noted Fong.

PropNex estimates the prices of future such launches to be 20 to 30 per cent higher than the current pricing at Hudson Place Residences amid rising land and construction costs.

Sustained momentum

Against this backdrop, the real estate company expects continued sales momentum for the development in the months ahead.

On top of its proximity to one-north, Hudson Place Residences is also situated near major employment nodes, such as the Science Park, the National University of Singapore and the National University Hospital.

The project is also close to schools such as Anglo-Chinese School (Independent) and Fairfield Methodist School, as well as retail offerings at Star Vista and One Holland Village.

Fong concluded that Hudson Place Residences will likely be the final major new launch for the second quarter of this year before the market enters the quieter June school holiday period.

He added that market activity is expected to pick up again next quarter, with several launches lined up, including Lentor Gardens Residences and Dunearn House.