Jem mall to host Ikea's first small-store concept in Asean
Swedish retailer's outlet in Jurong East suburban mall will be its third in Singapore
Fiona Lam
Singapore
SWEDISH meatballs and home furnishings by Ikea are set to land in Singapore's western region, when the retailer opens an outlet in Jem shopping centre in 2021.
This will be its first small-store concept in South-east Asia, whereby the Swedish home goods giant becomes a tenant within a mall instead of establishing another of its iconic warehouse-format blue buildings.
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