London property firm's restaurant strategy pays off

Shaftesbury leverages successful eateries, which create a buzz and boost demand at shops on its properties


THE dynamism of London's food scene in recent years hasn't been good only for chefs and diners. It's proved a boon for property companies such as Shaftesbury plc, which owns real estate across the West End.

A successful restaurant can become a destination, creating a buzz and boosting demand at neighbouring stores.

"Restaurants have become increasingly important," says Julia Wilkinson, who is responsible for restaurant strategy at Shaftesbury.

The company owns clusters of properties, or "villages", in areas such as Soho and Covent Garden. These usually feature stores, offices, homes and restaurants. Care is taken with each component, so spaces don't fall prey to the dull homogeneity of globalisation....

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to