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NY offices deck up to lure creative clients

Offices offer lifestyle as city's economy grows dependent on creative sectors

Published Wed, Mar 26, 2014 · 10:00 PM
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[NEW YORK] A field of wheat doesn't usually stand inside the lobby of a Manhattan office building.

Yet a 10-foot simulacrum, consisting of a few hundred stalks of wheat puncturing an enormous block of styrofoam and covered with pebbles, is the first thing visitors see when entering the marketing centre at 285 Madison Ave.

"Wheat denotes fertility, it is the building block for bread, and it also brings scale and interest to the space," said its creator, Sheldon Werdiger, an architect and the director of marketing and design development for the building's landlord, RFR Holding.

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