NYC builders start micro-hotel brand for big gains
But Arlo runs into established competition and headwinds in the hotel industry
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New York
DEVELOPERS Oleg Pavlov and Seth Schumer just finished construction on two buildings in Manhattan. Now comes the hard part, as they try to get a new hotel brand off the ground.
The duo, executives at London-based Quadrum Global, initially planned to team up with John Pritzker's Commune Hotels & Resorts to open properties at the sites under its micro-unit Tommie brand. Instead, they parted ways with Commune - and its name recognition - and are starting their own hospitality firm, Arlo.
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