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Parc Riviera's unusual pricing scheme expected to stir interest

Developer EL Development's "one-tier pricing" strategy for first day of sales is prompted by current economic climate

Published Mon, Oct 31, 2016 · 09:50 PM

    Singapore

    LEVEL 15 is probably the "luckiest" floor in new condominium project Parc Riviera at West Coast Vale, thanks to an unconventional pricing strategy by its developer.

    In what could be unprecedented for new property launches, EL Development is adopting a "one-tier pricing" scheme for the first day of sales this Saturday for each unit type from the lowest floor to the 15th floor of the 36-storey development.

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