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Pop-up retail to fill the gap amid weaker leasing
Tenancies as short as 2 weeks for these temporary retail outlets let landlords manage transitional vacancy, even as pop-up retailers use such stores to road-test new brands
Published Wed, Apr 8, 2015 · 09:50 PM
Singapore
AMID weaker leasing demand, retail space landlords are becoming more receptive to offering pop-up stores tenancies as short as two weeks to boost their occupancy levels.
From a landlord's perspective, pop-up stores can be a way to roll out new retail concepts that inject excitement into the tenant mix. Being temporary, pop-up stores provide quick turnover and can raise retail traffic.
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