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PropertyLimBrothers leaves PropNex to go independent; launching new initiatives

Corinne Kerk
Published Fri, Sep 9, 2022 · 09:59 AM

PROPERTYLIMBROTHERS’ (PLB) first presenter-style home tour video was filmed in December 2016 with a GoPro camera and a desire to “reverse engineer” the property sale process by looking at it from the buyer’s viewpoint.

That pioneering attempt to disrupt the passive property marketing scene with media content-driven sales has become so successful that the agents behind it last month parted ways with Singapore Exchange-listed PropNex : OYY 0% after 11 years to become the newly-independent PLB Realty.

“When we started the PLB brand in 2017, we had a vision to one day be independent,” Melvin Lim, PLB’s chief executive officer and co-founder told The Business Times.

His co-founder and head of sales is Adrian Lim, who, despite the PLB name, is not his brother. “We had a very good discussion with the PropNex management. They were very e…

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