PropertyLimBrothers leaves PropNex to go independent; launching new initiatives
Add BT as a preferred sourceCorinne Kerk
DeeperDive is a beta AI feature. Refer to full articles for the facts.
PROPERTYLIMBROTHERS’ (PLB) first presenter-style home tour video was filmed in December 2016 with a GoPro camera and a desire to “reverse engineer” the property sale process by looking at it from the buyer’s viewpoint.
That pioneering attempt to disrupt the passive property marketing scene with media content-driven sales has become so successful that the agents behind it last month parted ways with Singapore Exchange-listed PropNex after 11 years to become the newly-independent PLB Realty.
“When we started the PLB brand in 2017, we had a vision to one day be independent,” Melvin Lim, PLB’s chief executive officer and co-founder told The Business Times.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival
Near sell-out launches in March boost developer sales to 1,300 units after four slow months
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
Genting Singapore’s Lim Kok Thay receives S$7.5 million pay package for FY2025
