PropertyLimBrothers leaves PropNex to go independent; launching new initiatives

PROPERTYLIMBROTHERS’ (PLB) first presenter-style home tour video was filmed in December 2016 with a GoPro camera and a desire to “reverse engineer” the property sale process by looking at it from the buyer’s viewpoint.

That pioneering attempt to disrupt the passive property marketing scene with media content-driven sales has become so successful that the agents behind it last month parted ways with Singapore Exchange-listed PropNex after 11 years to become the newly-independent PLB Realty.

“When we started the PLB brand in 2017, we had a vision to one day be independent,” Melvin Lim, PLB’s chief executive officer and co-founder told The Business Times.