MCL Land, at 60, presses on with restocking residential land and listening to customers

MCL Land, which turned 60 in March this year, plans to continue focusing on developing Singapore residential projects despite thin profit margins in the sector and a fresh round of cooling measures introduced in April.

The fully-owned subsidiary of Hongkong Land is banking on its proven strategy of selectively buying development land in strategic locations, remaining in tune with the needs of end users, and adapting to changing market environments. It is also greening its footprint and supporting the Singapore government’s sustainability initiatives for the built environment sector.

Predominantly, MCL Land will be tapping Government Land Sales (GLS) to replenish its residential land stock on the island, and the preference will be to carry on teaming up with partners “who share our values and vision”, said chief executive officer Robert Garman.