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Shangri-La to have 10 hotels under new Jen brand by Q1 2015

First Hotel Jen to open here in Sept, nine Traders hotels to be rebranded

SHANGRI-LA Hotels and Resorts, which will launch its first Hotel Jen in Singapore next month, expects to have up to 10 hotels under the new brand name by Q1 2015 as it rebrands existing properties.

Under the first phase, the Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded under the Hotel Jen banner between September this year and March next year. The group currently has 14 hotels under the Traders brand, which was established...

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