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Architect Moshe Safdie has long picked up on the value of branding
New York
MOSHE Safdie threw over his conventional dress shirts long ago for a jauntier wardrobe of band-collared alternatives. The version that he wore on a Monday morning as he headed north along a grassy stretch of the High Line lent him the look of a cleric, minus the priestly severity.
Peeling back his lapels to show off an expanse of beefy white cotton, he all but bragged: "It's the only shirt I wear. I designed it 40 years ago and had my tailor make it up in different weights for the seasons." It does not allow for a tie. So what. "I never wear a tie," Mr Safdie said, "unless it is to the most stuffy clubs in London."
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