Top agent Rayne Chua at Melvin Lim’s KW Singapore leaves for ERA with many members of her team

[SINGAPORE] The fallout from the PropertyLimBrothers (PLB) saga continues, as one of KW Singapore’s top real estate brokers, Rayne Chua, has quit to join ERA. 

KW Singapore, a franchise of US-based real estate agency Keller Williams, was founded by PLB co-founder Melvin Lim in July 2025. KW Singapore operates as a standalone business from PLB.

While Lim remains the franchise’s operating principal, both he and former director of growth Grayce Tan have stepped down from their duties, as well as from senior positions they held at PLB.

ERA said: “Rayne and her team have chosen ERA and we warmly welcome them.

“Her decision, together with many members of her team who have decided to move alongside her, reflects a strong alignment of values and confidence in ERA’s long-term platform and culture.”

Chua said she chose ERA because she was “looking for an organisation that genuinely invests in people”.

“ERA stood out as the right fit with values aligned to my own and a strong emphasis on structured training and robust tech platforms that support advisers at every stage.

“As a market leader in both new projects and resale, I look forward to (adding value) to ERA’s family while continuing to serve our clients with care and professionalism.”

Marcus Chu, chief executive officer of ERA Singapore, said: “At ERA, we are committed to building a professional and future-ready organisation grounded in unity, integrity and innovation. 

“Our advisers are supported by structured development programmes, robust compliance frameworks and advanced technology tools, enabling them to serve homeowners and clients with professionalism, trust and care.”

A former top earner at PropNex, Chua joined KW Singapore in June 2025, according to the agency’s Instagram page, bringing a team of almost 40 agents with her.

Several sources The Business Times spoke to have described her as an agent who was “instrumental” in bringing in projects from developers. 

While at PropNex, Chua’s team closed 107 new launch deals in 2024, according to her personal website. 

According to KW Singapore’s website, she “brought in KW Singapore’s first developer partnership”, working with GuocoLand for its Springleaf Residence, which was launched in August 2025. 

As at October 2025, she was said to have doubled her team of agents to over 80, of whom 40 had followed her from PropNex. It is unclear how many agents from her team may join ERA. 

KW Singapore had 159 agents as at Wednesday (Feb 4) afternoon, according to data from the Council for Estate Agencies (CEA). There were 162 agents on Jan 28.

BT understands that agency transfers take about two to three weeks to be processed. 

Chua’s switch is currently being processed by CEA. Her departure comes shortly after PLB co-founder Lim “stepped back from his duties” at KW Singapore. Tan is “no longer part of the KW Singapore leadership team”, the agency said previously.

This followed online rumours of a relationship between Lim and Tan, who also resigned from their leadership positions in PLB. 

In January, KW Worldwide Asia Pacific Hub growth consultant Jonathan Lee was appointed to take over the overall leadership role for KW Singapore in the interim, with full support and backing from Keller Williams Worldwide to manage the business.

The agency said that its top priority remains protecting the interests of all KW Singapore realtors, while maintaining the standards and culture of the Keller Williams network.

KW Singapore said it is implementing a structured pipeline of training and leadership development initiatives. 

“These sessions are designed to equip realtors with practical guidance and global best practices to navigate current market conditions,” it said. 

“The organisation will continue to prioritise the support, development and long-term success of its realtors through consistent leadership and access to appropriate resources.” 

It is also taking steps to enhance its compliance frameworks and governance processes.