Transforming a tax office into a luxury hotel
Frasers Hospitality hopes its new flagship property in Hamburg will attract more tourists, including from Asia
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Nisha Ramchandani
Hamburg
Housed in a major heritage building, Frasers Hospitality's new hotel in Hamburg is seen as one of the group's flagship properties, coming onstream as the German city positions itself to receive more visitors.
The iconic building - which dates back to 1907 - was the former office of Hamburg's tax authorities until 2011 and was repurposed following its acquisition by Frasers Hospitality in 2015.
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