Two new names up the ante for already crowded online property portals
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THE online property portal market may have reached saturation, at least according to some industry experts who have noted that two new portals have been launched here in the past six months, and at least three existing players responding with comparable offerings to entice the same small pool of homeowners, house-seekers and real estate agents.
The two new platforms, Ohmyhome (OMH) and Yotcha.com seek to empower homeowners by lowering their property transaction costs. While OMH is a free app for HDB owners to connect directly with buyers, Yotcha.com runs a free property listing service and agent bidding platform for homeowners to find an agent at a reduced fee.
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