UK house hunters speed up plans to beat price hike, survey shows

    • Some 42 per cent of potential homebuyers are speeding up their plans, compared with 35 per cent in mid-2023.
    • Some 42 per cent of potential homebuyers are speeding up their plans, compared with 35 per cent in mid-2023. PHOTO: BLOOMBERG
    Published Tue, Mar 12, 2024 · 02:44 PM

    ALMOST half of UK house hunters are set to accelerate their purchase plans this year, with many fearing that prices are about to climb again, according to a survey.

    Some 42 per cent of potential homebuyers are speeding up their plans, compared with 35 per cent in mid-2023, the Bloomberg Intelligence study showed. In London – where homes are the most affordable they’ve been in almost a decade – the share of prospective buyers bringing their purchases forward is even higher, at 47 per cent.

    “Buyers’ expectation that property values will increase in 2024 could support UK house-price growth,” BI analyst Iwona Hovenko wrote in a report. “The fear of being priced out of the market if they delay has already prompted some to act.”

    UK households endured a tough 2023 as high interest rates and a cost-of-living squeeze sapped demand for new homes. That caused property values to decline, though fears of a full-blown crash failed to materialise as optimism grew over interest-rate cuts. 

    The survey is based on answers from 1,000 adult respondents belonging to the 25-68 age group with a minimum annual gross household income of £45,000 (S$76,764). Conducted from Feb 7 to 10, the survey has a 5 per cent margin of error.

    Respondents from London cited the fear of house prices climbing as the primary reason behind accelerating their plans. Even among those postponing or pausing moves, a much smaller proportion is doing so in the hope of a decrease in valuations.

    To be sure, while a steady reduction in mortgage costs since the summer eased the pressure on homebuyers, a recent uptick has kept prices at levels higher than Britons have been used to. Poor affordability could contain any house-price growth, according to BI, especially as the cost-of-living crisis plays out.

    “Homebuilders and secondary-market sellers may need to tread carefully and avoid overpricing,” BI’s Hovenko wrote. Still, “though confidence remains fragile amid still-elevated rates, these trends suggest housing activity and prices may fare better than last year, supporting homebuilders’ fundamentals,” she added.

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