URA seeks marketing consultancy for strategic review of Jurong Lake District to draw businesses
One of the aims is to change perceptions among developers, investors, businesses of Jurong as a mainly industrial town
Add BT as a preferred source
Nisha Ramchandani
Singapore
THE concept plans for Jurong Lake District (JLD) are up for strategic review, with the Urban Redevelopment Authority (URA) looking to scale up marketing and promotion of the district from the third quarter.
While the area is already home to a number of companies and plans are under way to inject buzz with tourism development, there is a need to boost perceptions by presenting an exciting vision and narrative for the district to better position it as a compelling business location, URA said.
TRENDING NOW
Abandoned ‘Titanic’, failing ‘ancient towns’: Why China’s tourism boom leaves white elephants behind
Private equity giant Carlyle can grow bigger but needs to stay on its toes: co-founder David Rubenstein
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
US-Iran peace deal: S-Reits, aviation stocks, developers on investors’ radar as potential winners
