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Ascott launches new brand for millennials

Lyf will target working professionals in their 20s and 30s, earning at least S$3K monthly

Nisha Ramchandani

Published Thu, Nov 24, 2016 · 09:50 PM

CapitaLand

Singapore

CAPITALAND'S serviced-residence business arm The Ascott is targeting millennial travellers with its new brand, Lyf - which will be ramped up to 10,000 units, or 50 properties, worldwide by 2020.

Pronounced "life", the brand is the first to be added to The Ascott's portfolio since it acquired the remaining 50 per cent stake in Citadines in 2004. Its two other brands are Ascott and Somerset.

According to a report by Hotels Mag, millennial travellers account for over US$200 billion in …

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