Developers gear up for flurry of launches before year-end

Singapore

AFTER selling 7,220 private homes in the first nine months, developers are gearing up for a final burst of launch activity before taking the traditional year-end breather.

Oxley Holdings is due to begin its preview soon for the 548-unit Kent Ridge Hill Residences. Singapore Press Holdings and Kajima Development are expected to finally begin sales soon of The Woodleigh Residences next to Woodleigh MRT Station, while City Developments is expected to roll out its Whistler Grand condo in West Coast Vale.

Savills Singapore senior director of research and consultancy, Alan Cheong, envisages a pricing game being played out in the coming quarters.

"Developers are basically studying one another- but not quite knowing for sure where the demand will come. A mistake by one developer of overpricing a project at launch - will be the gain of the developer that launches the next project because it can then …