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Developers look to top-floor attractions to maximize revenues

The Empire State Building's deck, which raked in US$82.5 million, or 40 per cent of the building's total revenue, has other properties eager to monetise their topmost floors

(Above) Adam Rose, the developer of 70 Pine Street, points as he leads a tour of the condominium project, where four of the top floors will be open to the public for dining and drinking.

(Above) People drink at the rooftop bar at 230 Fifth Avenue, which once boasted a US$1,200 margarita.

New York

IN a city crowded with venerable towers and gleaming new skyscrapers, builders and developers are trying to squeeze more money out of their real estate by taking advantage of one of their last available spaces: their rooftops.

Cocktail lounges and restaurants have popped...

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