ERA expanding drive to cater to Asia-Pacific's wealthy

Singapore

PROPERTY firm ERA Realty Network is rolling out a service tailored for wealthy buyers across the Asia-Pacific with the aim of becoming the market leader in the region.

Plush, as the service is known, started in Singapore in January to help the firm's staff become more adept at catering to the increasing demands of high-net-worth individuals.

Around 100 ERA agents here were selected to join the first phase of the roll-out. The minimum requirement to j…