ERA to provide Redbrick customers with proprietary tools under MOU

Yong Jun Yuan

Published Thu, Jul 8, 2021 · 04:27 PM

ERA Singapore has signed a memorandum of understanding (MOU) with independent mortgage-advisory firm Redbrick, to give Redbrick's customers access to RealtyWatch and iERA Robo Advisor, two of the real-estate agency's proprietary tools.

Under the MOU, Redbrick's customers will be able to use RealtyWatch to check for up-to-date property transaction information about their neighbourhood.

They may also use iERA Robo Advisor, a personalised advisory tool, within Redbrick's website to assess their financial position and receive solutions to their property investment goals. ERA will also offer Redbrick customers updates to property launch information and promotions, as well as access to ERA's advisers.

In return, ERA's existing RealtyWatch VIPs will receive real-time information on interest rates and packages to finance their property. They can also seek advice on loan selection and home-protection packages from Redbrick's mortgage advisers.

Both companies will exclusively use and promote the products and services created during the term of the MOU, while ERA will be Redbrick's exclusive real-estate partner.

Chief executive officer of ERA Marcus Chu said the tools are designed to provide information to buyers and sellers, especially those who may not be familiar with the property market.

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"It is our top priority to provide the right prop tech tools to enhance our customers' financial prudency and empower them with up-to-date information as they embark on their real-estate journey," he said.

Director of Redbrick Eugene Huang said that he was happy to work with ERA on this collaboration. "This partnership enables consumers to access unbiased, customised real-estate financing advice as well as latest information on property launches and movement in properties around the neighbourhood they are monitoring," he said.