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Four Seasons sees Airbnb as 'meaningful force to reckon with'

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Four Seasons has introduced a mobile app and plans a guest-recognition program in its bid to stay on top of emerging trends.

Toronto

FOUR Seasons isn't taking Airbnb's push into high-end lodging lightly.

"I would be naive to say that we aren't being mindful of the Airbnb effect," said Four Seasons Hotels And Resorts CEO Allen Smith. "It's just another example of the speed in which the market is changing

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