Home-naming tradition makes 21st Century revival

[NEW YORK] Sasha Lord has never met the residents of Hell or Namaste, Om shanti, but she has spent a lot of time thinking about them. For a while, every time Ms Lord, a 32-year-old band promoter in Arlington, Virginia, posted a photograph on Instagram from her studio apartment, she was reminded of their existence.

Select filter. Write caption. Name location.

It was during that final step in uploading her photo that a list of places nearby would pop up - not just the names of businesses in the area, but nicknames people had given their homes. Hell and Namaste, Om shanti were always near the top.