Joint venture with Ronaldo spurs Portugal hotel chain's overseas growth
Pestana hopes tie-up with Portuguese football star will help open new markets in Asia and reinforce its expansion into Spain and the US
Wed, Dec 06, 2017 - 5:50 AM
The lobby of Pestana CR7 Lisbon Hotel, on the official inauguration day, in Lisbon, Portugal, on Oct 2.
"We have contacts to enter other markets, where the brand CR7 is strong, in Asia, the Middle East," says Mr Theotonio.
PORTUGUESE football star Cristiano Ronaldo has teamed up with his country's top hotel chain, Pestana, in a joint venture that his partner hopes will help open new markets in Asia and reinforce its expansion into Spain and the United States.