Marriott to launch luxury home-sharing platform
Add BT as a preferred source
[WASHINGTON] Hotel chain Marriott International on Monday announced the launch of an online rental platform for luxury homes - joining the likes of home-sharing giant Airbnb.
Starting next week, the group will offer around 2,000 high-end homes in certain areas of the US, Europe, the Caribbean and Latin America, the US firm said in a statement.
"The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve," commercial director Stephanie Linnartz said.
The launch follows a successful pilot programme, she added.
Marriott, which owns brands including Sheraton and Ritz-Carlton, will allow customers using the new platform to earn loyalty points that can be put toward new bookings.
The firm is the first hotel group to delve into the home-sharing sector, with competitors including Hilton and Hyatt also exploring the industry, according to The Wall Street Journal.
Navigate Asia in
a new global order
Get the insights delivered to your inbox.
Marriott said users of its new platform can expect to see properties such as a four-bedroom cottage in California wine country, a six-bedroom villa in Sorrento, Italy, complete with an infinity pool - or even an 18th century Irish castle featuring a private lake.
AFP
Share with us your feedback on BT's products and services
