RedDoorz launches Sunerra Hotels
Singapore
HOTEL management and booking platform RedDoorz, known for its brand of budget hotels in South-east Asia, has entered the midscale hotel segment of three stars and above.
Its new chain of hotels will be branded "Sunerra Hotels", with the first hotel launched last week in a business district in Jakarta, Indonesia.
Rooms at Sunerra hotels will typically start at S$35 a night, RedDoorz's chief operating officer Kelvin Teo told reporters at a briefing. Each property will have over 100 rooms with an average size of 24 square metres (sq m), with between two and four categories of rooms.
Hotel owners work with RedDoorz on a management contract that includes a sign-up fee, technical fee and brand fee. RedDoorz also staffs the hotel with a general manager, said founder and chief executive Amit Saberwal.
In a statement, the company said it is aiming to cater to the different needs of consumers in South-east Asia, from no-frills budget stays to more design-inspired better experiences and extended stays.
The first Sunerra hotel has 142 rooms across four categories and includes facilities such as a swimming pool and spa, fitness and health centre, and food inspired by Indonesian and international cuisines.
"We envision Sunerra Hotels to be the perfect hotel choice for modern travellers who value comfort, local flavours and a memorable hospitality experience at the best value in the market," said Liviu Nedef, chief marketing officer of RedDoorz, in a statement.
