Sales galleries get more creative to woo buyers
Developers offer more, from virtual walk-throughs to hotel-style lounges with coffee bars
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Nisha Ramchandani &
Tay Suan Chiang
Singapore
DEVELOPERS in Singapore's private housing market, particularly the high-end segment, have upped the ante on creativity by offering more at sales galleries, from virtual walk-throughs to elegant hotel-style lounges with coffee bars and more smart home features to wow potential buyers.
Given the stream of residential projects in the pipeline this year - notably in the luxury segment - this trend of one-upmanship among builders is set to continue, say industry watchers.
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