Sunset Boulevard getting 21st century makeover

[LOS ANGELES] It was rocked by the Doors in the 1960s, Van Halen in the '70s and Guns N' Roses in the '80s. Now California's Sunset Strip is getting a new sound: the booms of buildings being demolished and new ones developed.

Known for its giant billboards, celebrity hot spots and rock clubs including the Whisky a Go Go and the Viper Room, Sunset Boulevard is getting a 21st century makeover. Some ageing landmarks, such as the House of Blues and Larry Flynt's Hustler Hollywood erotica store, are on their way out, to be replaced by luxury lodging by hoteliers including Ian Schrager.

Investors AECOM Capital, CIM Group and Schrager all have buildings with hotels planned for the Sunset Strip. The projects are part of a record number of developments along the 2.6 km stretch of Sunset Boulevard running t…