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The growing allure of Black Friday sales

Coming so soon after Singles Day, is it worthwhile for retailers to jump on the bandwagon?

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The annual Singles' Day sale on Nov 11 has passed but coming up soon is the next major shopping affair - Black Friday - on Nov 29.

THE annual Singles' Day sale on Nov 11 has passed but coming up soon is the next major shopping affair - Black Friday - on Nov 29.

With slightly less than a three-week interval between the two big sales events, should retailers scurry to gear themselves up for this event as well?

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sentifi.com

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