The growing allure of Black Friday sales
Coming so soon after Singles Day, is it worthwhile for retailers to jump on the bandwagon?
THE annual Singles' Day sale on Nov 11 has passed but coming up soon is the next major shopping affair - Black Friday - on Nov 29.
With slightly less than a three-week interval between the two big sales events, should retailers scurry to gear themselves up for this event as well?
The term "Black Friday" was interestingly first associated with a financial crisis when the US gold market crashed in the late 1800s.
Over the years, however, it has evolved from a crisis-related event to a ma…
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