URA seeks marketing consultancy for strategic review of Jurong Lake District to draw businesses
One of the aims is to change perceptions among developers, investors, businesses of Jurong as a mainly industrial town
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Nisha Ramchandani
Singapore
THE concept plans for Jurong Lake District (JLD) are up for strategic review, with the Urban Redevelopment Authority (URA) looking to scale up marketing and promotion of the district from the third quarter.
While the area is already home to a number of companies and plans are under way to inject buzz with tourism development, there is a need to boost perceptions by presenting an exciting vision and narrative for the district to better position it as a compelling business location, URA said.
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