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Winds of change blowing through London's immigrant enclave

A movement to save Brixton's produce market Nour has sprung up. The area, a heritage site, is undergoing a gentrification.


SAJA Shaheen is walking the aisles of Nour Cash & Carry, explaining the eclectic inventory of the popular grocery store her family has owned inside Brixton Market for more than 20 years.

As new immigrant communities arrive in the diverse area of south London, she said, foods are added to match their tastes.

Bags of rice are piled 2 metres high near the entrance, next to 15-litre jugs of various cooking oils and spiced plantain chips and eight varieties of jerk sauce from the Caribbean.

There are bags of egusi, ground prawns and dried crayfish used for African dishes; date syrups, tahini and okra cater to Middle Eastern customers.

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Nour has the crammed charm of a classic New York bodega, but with a standout food selection that has made it popular with local restaurant chefs. ("It's Whole Foods without the eye-watering prices, for real people," said a local blog.)

The store is not designed for comfort - or social distancing. Elbowing someone aside to reach a bag of beans or cornmeal is acceptable. There are no discernible checkout lines. The staff is savvy at defusing arguments.

"Some people say they come here for the fight," said Ms Shaheen, walking through a spice aisle that stretches toward the ceiling, filled with curry powders, cardamom, nutmeg, paprika and peppercorns (green, red, black, white and pink).

"It's an authentic shop. It doesn't look fancy. It's been built organically," she said.

Nour's beloved status in Brixton, a vibrant, occasionally chaotic, multicultural hub, made it a shock in January when the Shaheen family received an eviction notice.

New landlords, Hondo Enterprises, run by a 39-year-old multimillionaire from Texas who moonlights as a house-music DJ, said the tenants needed to move out by July 22.

A new power substation was being built on the premises to provide electricity for other shops in the increasingly upmarket shopping area where Nour is.

When the Shaheen family refused to strike a deal, a gentrification fight began. A group of customers organised to save the store, saying Nour's fate was a referendum about broader changes in Brixton.

And like many such battles - whether in San Francisco, New York or Paris - those being displaced in Brixton are disproportionately lower-income and from minority communities, raising issues of race in a country that has long struggled to address the topic head on.

Hiba Ahmad, who helped organise the campaign called "Save Nour", said: "The shop has become emblematic of something more. Everyone has seen this story over and over."

The Shaheen family, originally from Iraq, was forced out in 1980 by Saddam Hussein's regime.

The family stayed in Iran for a decade before eventually going to London in 1990.

Salam Shaheen, Saja's father, said: "We thought Europe was heaven."

He drives every evening to a London wholesale market to hand-select produce for the store.

The family settled near Brixton, an area with a reputation for welcoming immigrant families. Starting in the 1940s, Brixton was the center of the Windrush Generation, the people who moved from Jamaica and other colonies to help rebuild the country after World War II.

Many welcomed development of Brixton when investors began putting money into the area. The community had long been neglected and developed a rough reputation, particularly after the riots in 1981, which were in part a result of racial tensions and aggressive police tactics.

Two glass-covered pedestrian arcades in the centre of Brixton, dating from the 1920s and 1930s, became run-down and were nearly turned into apartments in 2008.

Now a registered heritage site, Brixton Market, including those arcades, is a shopping and nightlife destination, with independent shops, restaurants and bars opening next to older merchants like Nour, fishmongers and butchers.

But locals have watched warily as change has accelerated, fuelled by Brixton's once relatively affordable cost of living, public transportation links, boisterous nightlife and enviable music, art and food scenes. A mural of David Bowie, who was born in Brixton, is a popular Instagram stop for tourists.

"All the local people, ethnic minorities, are being driven away," said Folashade Akande, owner of Iya-Ibadan, a store that has sold African food and crafts in the market for more than 20 years.

As new shops like the "plant-based cheesemonger" opened nearby, her rents have increased. "I'll try to stay as long as I can," she said.

In the Nour campaign, anti-gentrification activists found a seemingly perfect foil in Taylor McWilliams, Hondo's chief executive.

With financial backing from American hedge fund Angelo Gordon, Mr McWilliams bought the covered markets in 2018 for more than £37 million (about S$64 million today), along with a popular nightclub and another property he plans to convert into a 20-storey office building, which would be Brixton's tallest.

Anees Matooq, a Nour customer active in the Save Nour group, said: "He's buying up Brixton."

He said a prevailing view is that Mr McWilliams, who dated an ex-girlfriend of Prince Harry and is a regular on the Ibiza club scene as a DJ in the house-music group Housekeeping, wants to make Brixton into an area where he and his friends want to hang out on weekends. For many, he represents what Brixton is not.

But Mr McWilliams said he was not interested in changing Brixton. He wonders why he has been cast as the villain, given that he had already spent more than £2 million to fix plumbing problems, refurbish bathrooms and install a heating system that will keep the market busy during winter. He suspended rents for all tenants for three months after the pandemic broke out.

In April, while at home obeying Britain's lockdown orders, the Save Nour campaigners infiltrated an online charity concert Mr McWilliams was playing.

The activists dressed up as clubgoers until his set began, which was when they revealed themselves and began heckling and criticising him with signs in front of more than 1,000 Internet onlookers.

Suddenly, club music websites were writing about the effort to save Nour.

Many in Brixton said the campaigners had a false sense of nostalgia. Ian Riley, a Scotsman who owns a plant and homewares store, Cornercopia, remembers finding dead rats and human faeces when he took over a unit in the market more than a decade ago.

Marsha Smith, a local DJ who grew up going to Nour with her mother, said that while she was frustrated that new shops were tailored more to well-heeled customers, Brixton had gone through different waves of change.

"You've got the original yuppies who don't like the new yuppies," she said. NYTIMES

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