Despite offers to go West, Ya Kun Kaya Toast would rather deepen roots in South-east Asia

[SINGAPORE] Heritage brand Ya Kun Kaya Toast has received many requests to bring its quintessential Singaporean breakfasts to the West, but would rather focus on sinking deeper roots in South-east Asia.

Founded in the 1940s by Loi Ah Koon, Ya Kun International is now led by the founder’s sons Adrin and Algie.

In recent years, Singaporeans who migrated to the United States, Europe, and Australia have approached Ya Kun about franchising, said Jesher Loi, Adrin’s son and part of the third-generation leadership.