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Prepayment model can deliver knockout punch to gyms in long term: industry observers

Paige Lim
Published Tue, May 23, 2023 · 04:32 PM
    • UFC Gym's flagship outlet in CityLink Mall, which shut down without warning, will be replaced by gym chain Anytime Fitness.
    • UFC Gym's flagship outlet in CityLink Mall, which shut down without warning, will be replaced by gym chain Anytime Fitness. PHOTO: BT FILE

    WHEN gyms close abruptly, customers often cannot recover prepaid sums – and such prepayments themselves may have made the collapses more likely, said industry watchers and players.

    With upfront payments, the trade-off is between short-term cash flow and “long-term viability”, said Lee Ee Yang, managing director of law firm Covenant Chambers.

    Two recent casualties in Singapore are UFC Gym, the franchise of US-based Ultimate Fighting Championship (UFC), and boutique fitness studio Haus Athletics. Customers were left with prepaid memberships and packages that could neither be used nor refunded.

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