Singapore e-commerce players report strong Singles’ Day sales

MAJOR e-commerce players in Singapore reported robust Singles’ Day sales this year, but most declined to say if performance had improved from 2023.

The annual online shopping event, marked by discounts, originated in China but has spread across Asia. Originally a one-day event on Nov 11, it may now span several days, depending on the retail platform.

Shopee Singapore had “great success” this Singles’ Day, said director Chua Kel Jin, though he declined to disclose overall sales volumes or year-on-year comparisons. Within the first 11 minutes, Shopee Singapore sold more than 100,000 items. In the first two hours of the sale, visits were also up six times from an average day across South-east Asia and Taiwan, with more than 136 million vouchers claimed. In Singapore, orders placed on Shopee Live – Shopee’s livestream platform – were 20 times that of an average day.