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Going viral on TikTok helped Pitstop Tyres clear S$400,000 of debt; it now aims to be Singapore’s top auto shop

Expanding beyond tyre sales and repairs helped boost the family business’ revenue

Tessa Oh
Published Wed, Jun 18, 2025 · 11:00 AM
    • Pitstop Tyres' second-generation owner Cordillia Tan joined the family business in 2020, and applied her experience in scaling startups to help her father’s business survive.
    • Pitstop Tyres' second-generation owner Cordillia Tan joined the family business in 2020, and applied her experience in scaling startups to help her father’s business survive. PHOTO: BT FILE

    [SINGAPORE] Once on the brink of bankruptcy, home-grown auto repair shop Pitstop Tyres is now making more than S$1 million in annual revenue – thanks to its second-generation owner’s fresh approach.

    When Cordillia Tan joined the family business in end-2020, she brought along her experience in a venture capital firm, where she helped early-stage startups accelerate their growth.

    But she did not expect to spend the next few years trying to pull the company out of debt.

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