Helping young artistes get started

TO HELP Singapore’s budding music artistes start their careers, music company Parka provides production and marketing services at no upfront cost, taking only a cut of any profits the artistes may earn.

University student Dominic Yuan was inspired to create Parka after struggling to break into the industry as a teenage musician. From 2014 to 2017, Yuan played in bands and created original music – but this did not lead to an eventual music career.

He felt this was because he lacked a “structure” to support him in areas such as production, recording and marketing. Young artistes who are just starting out are unlikely to be able to afford such services, he noted.