Hotels eye leisure and ‘bleisure’ as business travel recovery weakens

HOTELS globally are refocusing on leisure and “bleisure” – a blend of business and leisure travel – as corporate travel demand continues to lag.

Some groups are even going as far as expanding their resort portfolios and adapting their offerings for business travellers who extend their stay.

Chris Hartley, chief executive of the Global Hotel Alliance (GHA), said that business travel demand may never return to its pre-Covid peak. GHA comprises over 800 hotels across more than 40 independent hotel brands.