How South-east Asian growth enterprises should adapt to US tariffs

SOUTH-EAST Asian growth enterprise business leaders have been grappling with the implications of the US’ so-called reciprocal trade tariffs since they were announced earlier this month.

With these tariffs likely to raise costs and weaken demand, companies need to review their strategies and forecasts. Those hoping for investors, meanwhile, need to realign their business models to stay attractive in the wake of the tariffs.

To understand how these tariffs are shaping business strategy sentiments, growth strategy advisory firm JP Wilson interviewed 70 business leaders, across industries, about the impact of the tariffs on their business performance over the short to medium term.