New president of E50 Association aims to develop existing initiatives, launch fresh ideas

AT THE Enterprise 50 (E50) Association for past award winners, a smooth passing of the baton will pave the way for extended ambitions, from overseas trips to learning about listing, the association’s new and outgoing presidents told The Business Times (BT) in a joint interview.

“I’m not planning to reinvent the wheel,” said new president Yeah Lee Ching. Rather than revolution, the aim is evolution: expanding upon initiatives from her predecessor’s tenure, while also launching new ideas.

Yeah, who is chief marketing officer and executive director at mainboard-listed ValueMax Group , took over the reins of the E50 Awards’ alumni association from outgoing president Susan Chong on Sep 1.