Pandemic e-commerce boom helps Sigi Skin find early success
Covid-19 thwarts the skincare company’s US expansion plans, but boosts sales as consumers turn to online shopping
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FRUSTRATED with the complex multi-step routines touted by many Asian skincare brands, Xenia Wong started Sigi Skin in 2018 to provide customers with a simpler, yet equally high-quality alternative.
“I realised that a lot of (brands) have a lot of skincare steps, which makes it confusing,” she said. “It makes it hard for anyone to really build a consistent skincare routine.”
Instead of pushing out many products swiftly, Sigi focuses on perfecting the formulas for specific product types before launching them.
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