Retailers say neigh to price hikes in the Year of the Horse

Many are pulling the reins on increasing costs to remain competitive

Elysia Tan &

Jermaine Fok

Published Mon, Feb 16, 2026 · 01:00 PM

[SINGAPORE] Amid disruptions from shifting trade patterns and a tough operating environment, some providers of the city-state’s staple Chinese New Year goods are grappling with rising costs – but making minimal selling price changes to maintain affordability and market share. 

Some strategies they are employing include forecasting demand, managing inventory and optimising sourcing.

Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.