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Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant

New markets expansion, heightened focus on online e-commerce penetration and continuous new product development are on the cards

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Vivien Ang

Vivien Ang

Published Wed, Apr 8, 2026 · 11:00 AM
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    • Eu Yan Sang group chairman Richard Eu has been with the company since 1989 and has seen plenty of change over the years, such as how employees view their jobs.
    • Eu Yan Sang group chairman Richard Eu has been with the company since 1989 and has seen plenty of change over the years, such as how employees view their jobs. PHOTO: RICHARD EU

    Inside Asia’s family empires: How they are transforming to seize the next stage of growth

    [SINGAPORE] At wellness company Eu Yan Sang, mistakes are not only permitted, but also encouraged.

    “Encouraging innovation also means allowing failure, so leaders must be prepared to accept that not every new idea will succeed,” explained group chairman Richard Eu.

    Behind the nameAseanEu Yan Sangtraditional medicineRetail

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