SBF banks on rebranding exercise to double corporate partnerships 

THE Singapore Business Federation (SBF) hopes to raise more funds from the private sector by doubling its corporate partnerships, and is embarking on a rebranding exercise to do so, said the chief of the city-state’s apex business chamber.

The federation is bankrolled by membership fees, private sponsorships and government funding.

While government funding accounts for 90 per cent, SBF believes this can be complemented by partnerships with corporates to develop programmes for the business community, said chief executive officer Kok Ping Soon.