Acing out rivals in e-commerce
By growing its user base and focusing on a seamless yet secure online user experience, Shopee stands out from the crowd.
Add BT as a preferred sourceLisa Kriwangko
THE e-commerce scene in South-east Asia is heating up rapidly, with many e-commerce platforms such as Amazon, Zalora, and Alibaba's Lazada all competing to gain market share in the region.
One of the most recognisable names out there is Shopee, an e-commerce platform established by Singapore-based technology company Sea (formerly Garena) in 2015.
"Since the past two or three years, we have been growing at a very fast pace. This is very important for any e-commerce platform. Right now we are focusing on two things: growing the user base and user experience," says Zhou Junjie, chief commercial officer and country head of Shopee Singapore.
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