Anothersole out to grow its footprint at home and abroad

WHEN entrepreneur Benny Chee first launched a pair of soft leather shoes for women in just one shape in 2016, he was told that his business would fail.

“People said the shoe wouldn’t sell, that Singapore is so hot, and it’s hard to maintain leather. Plus, who would buy the same shoe in different colours?” he said.

Six years on, his footwear brand Anothersole is not only thriving, but it has expanded rapidly in Singapore and around the world.