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ASME lays groundwork with key MOUs

Its MOU with American Express, to be signed soon, will give it access to 15,000 Amex merchants and thus raise its reach among SMEs, says its chief

Mindy Tan
Published Mon, Nov 10, 2014 · 09:50 PM

COME Thursday, American Express and the Association of Small and Medium Enterprises (ASME) will sign a Memorandum of Understanding (MOU) for a collaborative programme beginning next year for small and medium-sized enterprises in Singapore.

ASME president Kurt Wee described this tie-up as a "big" one that has been cooking for some months. Under it, American Express will fund activities for its merchants who are in retail, online and food and beverage businesses, so they can touch base with ASME. The arrangement will give ASME access to about 15,000 unique merchants.

Mr Wee said: "We're quite confident that we will be able to create a more targeted approach."

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