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Bicycle sales on bumpy terrain as Covid cycling craze screeches to a halt

Retailers are struggling to move inventory as interest dwindles

Tessa Oh
Published Wed, Aug 28, 2024 · 02:00 PM
    • American cycling brand Specialized started online sales in Singapore in 2018, then opened its own brick-and-mortar stores here around two years ago.
    • American cycling brand Specialized started online sales in Singapore in 2018, then opened its own brick-and-mortar stores here around two years ago. PHOTO: TESSA OH, BT

    AFTER peaking amid the Covid-19 pandemic, bicycle sales in Singapore have plunged as interest waned, with some retailers reporting worse sales now than in 2019.

    Bicycle retailers told The Business Times that sales have plunged from the highs of the industry’s 2020 boom, with estimated falls ranging from 30 to 70 per cent.

    Some businesses have reduced their number of outlets, while others have closed for good.

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