Breaking down behavioural barriers key to SME digitalisation

NEARLY 2 decades ago, psychologist Barry Schwartz published The Paradox of Choice, explaining how an abundance of choice can have a negative, counter-intuitive effect on consumers, increasing the complexity and their anxieties around purchasing.

Many small and medium-sized enterprise (SME) owners in Singapore have reported facing this same dilemma when adopting technology for their businesses.

Thanks to government initiatives like SMEs Go Digital, launched by the Infocomm Media Development Authority (IMDA) in April 2017, small businesses have benefited from grants and subsidies to adopt an ever-growing range of technology solutions over the last few years.