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Bringing local flavours to potato chips
After the successful launch of its laksa and chicken rice flavours, F.East will launch more varieties soon.
Add BT as a preferred sourcePublished Mon, Aug 6, 2018 · 09:50 PM
EVEN though the potato chip market may seem already saturated, husband and wife team Lee Yue Jer and Kee Vern Cheng, both 32, saw a gap in it.
Ms Kee said: "Although there are many brands, they usually carry the same flavours like barbecue, sea salt and cheese - and these flavours also tend to be dominated by western brands.
"It got me wondering why our delicious Asian flavours from such a wide variety of cuisines were so under-represented."
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