Business lessons - the hard way
As a rookie boss, Terence Neo made all kinds of beginner's mistakes and nearly went bust.
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Wong Shiying
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IF anyone has experienced the struggles of starting up, it is Mr Terence Neo. The 33-year-old is the design director of eightytwo, a local interior design boutique. While he now has a sizeable portfolio under his belt, his journey to this point has been far from smooth.
After working in various architectural and contractor companies, Mr Neo took to a colleague's idea to start a practice together.
A newcomer in a viciously competitive industry, the company laboured to differentiate itself from other interior design firms. But from prior job experience, Mr Neo saw a gap in the market he sought to bridge.
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